case studies

Delivering a Platform Solution for a US Financial Consultant through Strategic Design and SEO

The challenge StartOn Purpose, a leading US-based financial consultant set out to launch a distinctive platform designed to help small and medium businesses access critical financial support. While the vision was clear, the execution demanded expertise in both UI/UX design and SEO, delivered under the unique constraint of limited information sharing. In the competitive financial […]

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Expanding Market Reach: 250+ Qualified Leads for a Security Solutions Leader through Targeted Content Syndication

The challenge A leader in security and public safety technology sought to strengthen its footprint in the Indian market. While offering innovative open-platform software, hardware, and cloud services, the brand faced multiple roadblocks: limited in-house expertise in lead generation, marketing content not tailored for the Indian audience, and the challenge of finding vendors capable of […]

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From Zero to Launch in Weeks: How Meraki Built a Full Brand Identity and Website in Record Time

The challenge Meraki, an Australian seed-stage venture capital firm, needed to establish a comprehensive brand presence from the ground up in the fastest possible way. Entering a competitive market with no existing marketing infrastructure, the firm required a distinctive brand identity and a fully functional website, all within a few short weeks. In the high-stakes […]

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Heart to Heart Foundation: Building a Digital Presence to Amplify a Life-Saving Mission

The challenge Heart to Heart (H2H) Foundation, a non-profit dedicated to providing free cardiac surgeries to children with congenital heart defects, needed to create a strong online presence to communicate its mission effectively. With a minimal prior digital footprint, the organization faced the challenge of showcasing its life-saving work in a way that would connect […]

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Driving 300+ High-Value Leads with Strategic Research-Driven Content Marketing

The challenge A global technology leader specializing in digital transformation and consulting services, HCL Technologies sought to generate high-quality, top-of-funnel leads from a curated list of target accounts. The priority was precision, reaching the right decision-makers, qualifying them effectively, and ensuring the sales team could focus on nurturing prospects most likely to convert. In the […]

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From Attrition to Connection: How EXL Cut Early-Career Turnover by 45%

The challenge EXL, a global leader in analytics and digital solutions, was grappling with an urgent talent retention problem. Management trainees from Tier 2 and Tier 3 colleges, often with less than a year of experience, were leaving at an alarming rate. This wasn’t just a recruitment issue; it was a cultural and operational risk. […]

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From Fragmented to Flourishing: How Birlasoft Built a 250,000+ Strong LinkedIn Community

The challenge Birlasoft, a leading Indian IT company, was facing a growing challenge in managing its social media presence. The corporate marketing team struggled to coordinate effectively with multiple business units, leading to inconsistent posting schedules, fragmented messaging, and a gradual decline in brand visibility. For a technology leader, inconsistent social presence not only affects […]

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Launching an Eco-Friendly Swimwear Brand in the UAE through Strategic Social Media Marketing

The challenge Antipodean, an Australian clothing brand specializing in eco-friendly men’s swim shorts, aimed to make a strong entry into the UAE market. While their products combined unique prints, sustainable materials, and versatile design, the brand needed a comprehensive online marketing strategy to build awareness and brand consideration in a new and competitive territory. For […]

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