Driving 300+ High-Value Leads with Strategic Research-Driven Content Marketing

The challenge

A global technology leader specializing in digital transformation and consulting services, HCL Technologies sought to generate high-quality, top-of-funnel leads from a curated list of target accounts. The priority was precision, reaching the right decision-makers, qualifying them effectively, and ensuring the sales team could focus on nurturing prospects most likely to convert.

In the competitive technology services landscape, connecting with C-suite executives and senior IT decision-makers requires more than standard outreach. Without tailored messaging, gated value-led content, and a multi-touch strategy, opportunities to engage high-potential accounts can easily be missed.

The solution

To meet this challenge, we crafted a Research-Driven Content Amplification Blueprint designed to position HCL as a trusted thought leader while capturing qualified leads from high-value accounts. Our four-step approach included:

Account Intelligence & Target List Curation – Leveraged internal resources and advanced data tools to mine highly relevant databases, creating a refined list of target accounts with CTOs, CIOs, VPs, and IT Heads as key focus personas.
Compelling Research-Based Outreach – Developed targeted email campaigns that showcased HCL’s proprietary research reports, aligning insights with the strategic priorities of senior technology leaders.
Conversion-Optimized Landing Pages – Designed gated landing pages tailored for lead capture, requiring minimal but essential information from users in exchange for high-value research content, ensuring lead quality from the start.
Multi-Touch Engagement – Orchestrated follow-up touchpoints to keep HCL’s insights top-of-mind, boosting open rates and click-through engagement with carefully timed communications.

This integrated plan ensured every engagement moved prospects closer to becoming sales-qualified opportunities.

The outcome

The campaign reached over 40,000 decision-makers with personalized, insight-led emails. In just six weeks, it generated more than 300 qualified leads, with 10+ active sales conversations initiated with high-potential accounts. The content-driven approach positioned HCL as a thought partner rather than just a service provider, fostering deeper trust and engagement.