Maple Assist, a global educational partner connecting universities with Indian students, faced a pivotal challenge. Their marketing activities were consuming significant resources without delivering measurable returns. They lacked the infrastructure to launch new service lines efficiently, and as a startup, needed to build brand presence while preserving limited resources.
Without a clear, revenue-focused marketing strategy, their promotional efforts risked becoming a financial drain instead of a driver for growth, a common roadblock for education-sector startups aiming for rapid scale.
We created a Revenue-driven marketing transformation model to shift Maple Assist’s marketing from a cost center to a profit contributor. Our approach included:
The transformation delivered measurable impact across key performance indicators. Marketing activities began directly contributing to revenue growth while sustaining cost efficiency. The campaign generated 1,500 qualified leads, achieved over 200 million impressions, and recorded 150 million visits, solidifying Maple Assist’s position as a leader in the education services space.
Stay in the loop. Get the latest insights on growth and transformation.
