A leader in security and public safety technology sought to strengthen its footprint in the Indian market. While offering innovative open-platform software, hardware, and cloud services, the brand faced multiple roadblocks: limited in-house expertise in lead generation, marketing content not tailored for the Indian audience, and the challenge of finding vendors capable of delivering custom data solutions for niche target accounts.
In an industry where credibility, relevance, and timely engagement are essential, the absence of a localized, precision-targeted lead generation strategy can result in missed opportunities and slowed market penetration.
To address these challenges, we developed a Content Syndication Success Framework tailored for the IT & ITES sector in India. Our four-step approach included:
This strategic blend of content relevance, targeted distribution, and multi-touch engagement created a high-performance lead engine tailored to the client’s market goals.
The campaign reached over 50,000 targeted prospects via email and digital syndication, resulting in more than 250 qualified leads in just two months. Each lead represented organizations actively seeking security solutions, exceeding the client’s expectations in both quantity and quality. The double-touch process ensured stronger engagement and higher conversion potential.
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