Birlasoft, a leading Indian IT company, was facing a growing challenge in managing its social media presence. The corporate marketing team struggled to coordinate effectively with multiple business units, leading to inconsistent posting schedules, fragmented messaging, and a gradual decline in brand visibility.
For a technology leader, inconsistent social presence not only affects brand perception but also limits opportunities for meaningful engagement with a global audience.
We approached the problem as an ecosystem alignment project, aimed at making every moving part of Birlasoft’s social presence work in sync.
This ecosystem-based approach transformed Birlasoft’s LinkedIn presence into a highly coordinated and consistently engaging channel. Followers grew to over 250,000, poll interactions became a recurring community touchpoint, and standardized processes ensured the brand’s voice remained unified across all content streams.
Stay in the loop. Get the latest insights on growth and transformation.
