Beyond Passe, an innovative player in the plant-based food industry, needed to transform its corporate website and establish an Instagram community for plant-based diet enthusiasts in India. The challenge was steep, delivering a complete digital presence with minimal client oversight, maintaining premium quality standards, and meeting a highly compressed timeline.
In a rapidly expanding category like plant-based food, delayed brand visibility can mean losing momentum to competitors already shaping consumer perception.
We began with an intensive research sprint, studying competitors, understanding consumer sentiment toward plant-based diets in India, and mapping the market’s trajectory. This informed the creation of a well-defined brand persona that captured Beyond Passe’s values and market positioning.
From there, the transformation unfolded in parallel tracks. On the website front, we overhauled the structure, ensuring accurate, informative content across all pages, with special attention to optimizing Amazon product listings for clarity and conversion. The addition of engaging blog articles further positioned Beyond Passe as a trusted voice in healthy living and plant-based nutrition.
Simultaneously, we built their Instagram presence from the ground up. Our creative direction established a distinct visual identity that stood out in the wellness space. Content centered on educating audiences about plant-based lifestyles, blending informative posts with compelling storytelling and product highlights to drive both engagement and conversions.
The process was streamlined, highly collaborative, and executed at pace, without sacrificing detail or brand alignment.
In just two weeks, Beyond Passe’s digital presence was fully live across both website and social channels. The new branding resonated strongly with stakeholders, attracting positive feedback and setting the stage for deeper community engagement in the plant-based segment.
Stay in the loop. Get the latest insights on growth and transformation.
